About MaxLTV

We've Been in Your Shoes. Now, We're Your Secret Weapon for Retention.

At MaxLTV, we don't believe in "one-size-fits-all" growth. We believe that for most established Shopify brands, the biggest opportunity for revenue isn't found in a new acquisition channel—it's hidden within the data of the customers you already have.

Our Story

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Steven Lee Anderson

MaxLTV was founded by Steven Lee Anderson, a growth and product leader with nearly 15 years of experience across the entire ecommerce spectrum. Steven has sat in every seat at the table:

The Founder: Validating problems and building MVPs from scratch.
The Agency Partner: Architecting scalable frameworks for high-growth brands.
The Merchant: Leading product and retention at scale for brands like Dollar Shave Club and Rishi Tea.

After seeing firsthand how much revenue leaks through weak retention systems—passive churn, unoptimized cancel flows, and missed upsell opportunities—Steven built MaxLTV to be the solution he wished he had as a Director of Ecommerce.

Why MaxLTV?

We bridge the gap between Expertise and Execution.

Data-Led Strategy

We don't guess. We deep-dive into your data to identify exactly where your revenue is leaking.

Action Over Ideas

Our superpower is moving quickly. We design custom roadmaps and launch active churn interventions that deliver measurable ROI.

Retention Specialists

We focus on the high-impact systems your team doesn't have time to build: dunning optimization, subscriber conversion, and high-performance cancel-save flows.

Our Mission

To help Shopify brands maximize the value of every customer they've worked hard to earn. We handle the complexity of retention logic so you can focus on building your brand.