About MaxLTV

I Built the Retention Software I Wanted When I Ran Ecommerce.

MaxLTV recovers failed payments and prevents churn for Shopify subscription brands. It runs on top of the subscription app you already use, so there's nothing to migrate.

Why MaxLTV Exists

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Steven Lee Anderson

At Dollar Shave Club I spent a lot of time on one boring problem: credit cards fail. About 7% of credit card transactions fail globally, and for many subscription brands the rate is much higher. When you don't recover a failed payment, you don't lose one order. You lose every order that customer would have placed after it.

Later I was consulting for a health brand and found the same leak. Same stack, same problem, no engineering team to fix it. So I built the fix. About four months later it was running in production. That became MaxLTV.

I've spent nearly 15 years in ecommerce, most of it on subscriptions and retention:

Operator: Director of Product at Dollar Shave Club, Director of Ecommerce at Hologram Sciences, and ran ecommerce and marketing at Rishi Tea.
Founder: Built Snapify, a branded photo booth business, before photo booths were everywhere.
Agency: Managed client projects at Lightburn in Milwaukee.

I still work directly with subscription brands on retention, so MaxLTV gets built from problems I see in real accounts.

What's Different

Software that does the work, built by someone who's done it by hand.

Built by an Operator

Every feature started as a problem I had to solve at a subscription brand: retry timing, soft vs. hard declines, dunning that actually reaches people, cancel flows that save the right customers.

No Migration

MaxLTV works on top of Recharge, Skio, Stay.ai and Ordergroove. Keep your stack and fix what it's missing.

Actual Proof

Bonafide 2X'd their recovery rate with MaxLTV, from about 24% to roughly 55%, for a $2M annual LTV impact.

What I Believe

For most established subscription brands, there's more revenue in the customers you already have than in the next acquisition channel. Failed payments are the easiest place to start. If you know where to look, it's about a week of work.