A battle-tested blueprint of 15+ automated email flows proven to reduce churn, recover failed payments, and increase customer lifetime value for Shopify subscription brands. Every flow includes segments, tactics, timing, and the exact metrics to track.
The average Shopify subscription brand loses 20-40% of MRR to preventable churn. But here's what most don't realize...
Order notification emails often cause cancellation spikes. The timing and messaging of this single email can make or break retention.
A subscriber adding another item to their subscription is 10x more valuable than a one-time purchase. Most brands aren't optimizing for this.
Generic dunning emails from your processor recover 20-30% of failed payments. A strategic sequence can double your recovery rates and add a significant boost to your MRR.
15+ automated flows covering every stage of the subscriber journey—from first order to reactivation.
Each flow includes customer segments, goals, tactical implementation steps, key considerations, and exact metrics to track. Works with Klaviyo, Attentive, or any ESP.
Learn the difference between hard and soft declines, optimal retry timing, and when to implement incentives. Plus the flow for expiring credit cards that prevents failures before they happen.
Why this "transactional" email is your most important message—and how to optimize it for the least engagement possible (yes, you read that right).
Segment by Recency, Frequency, and Monetary Value to target high-value customers vs. those at risk. Includes strategies for reactivation campaigns by cancellation reason.
Why optimizing for contribution margin (not just revenue or gross margin) changes everything about how you structure promotions and measure success.
Download the playbook in 30 seconds. Start recovering revenue this week.
No credit card. No sales call required. Just the playbook.
This playbook contains the same systems we use with DTC subscription brands to systematically reduce churn and maximize MRR.
Built from years of experience managing email for high-growth DTC subscription brands.