Platform Comparison

MaxLTV vs ChurnBuster

MaxLTV catches potential churn before the payment fails. If the payment does fail, we improve your dunning, payment recovery UX, and retry logic. Keep your subscribers engaged so charges don't hit dead cards.

Dunning + UX

Our Dunning Improves User Experience—Not Just Inboxes

We beat ChurnBusters by improving the dunning experience, integrating with your store, subscription platform, and email platform. As Shopify retention and conversion experts, we tie together your entire dunning user experience: payment-update links that land on a seamless flow, on-site banners and account-page prompts when they're already logged in, and retry logic tuned for your shop. Better UX means higher recovery—and greater impact than other churn platforms.

MaxLTV notification example: dunning and payment-update UX in the store

Real Results: hellobonafide.com

Bonafide Migrated Off ChurnBuster—Here’s What Happened

Bonafide (hellobonafide.com) switched from ChurnBuster to MaxLTV in mid-December 2025. Recovery rate climbed within weeks. The result: $1.6M in additional recovered revenue per year, with no extra headcount—AI-powered retry logic, dunning, and store UX tuned for their shop.

Bonafide recovery rate over time after switching from ChurnBuster to MaxLTV

$1.6M

Recovered per Year

~30%+

Recovery Rate

Most subscription brands treat failed payments as a cost of doing business. Bonafide turned that into a growth lever. After rolling out MaxLTV—with smarter retries, dunning that drives action on-site and in email, and UX built for their store—recovery improved quickly and stayed on an upward trajectory.

Proof that migrating off ChurnBuster to an AI-first, UX-led retention platform can unlock meaningful revenue.

“Recovery improved immediately after the switch to MaxLTV. No new hires, no campaign overload, no complicated migrations—just smarter logic and a better experience for subscribers.”

Tyler Hill — Manager, Lifecycle Marketing

“MaxLTV is a great tool for churn prevention that is highly customizable to brand's specific needs!”

Nargiza Dakmak, Director of Ecommerce

Feature-by-Feature Comparison

Feature	MaxLTV	ChurnBuster
Payment Recovery (Dunning)
Email + SMS Campaigns
Adaptive Retry Logic
Multi-Channel Recovery
AI-Powered Retry Timing		Historical data-based
Predictive Churn Detection
Behavioral Churn Interventions
Native Shopify On-Site Interventions
Dedicated Retention Strategist	Quarterly roadmaps	Expert guidance
Starting Price	Flat Fee or Performance Based	Flat Fee

Why Brands Switch from ChurnBuster to MaxLTV

AI That Predicts and Prevents Churn

ChurnBuster recovers failed payments after they happen. MaxLTV uses AI to predict which subscribers are at risk and intervene before the payment fails—so you keep revenue that would otherwise churn for good.

Dunning That Improves UX—Not Just Email

We don't beat ChurnBuster by simply retrying more or sending more emails. We win by improving your site UX. As Shopify retention and conversion experts, we drive greater impact: payment-update flows that convert, on-site prompts when subscribers are already in your store, and experiences built for your shop. Better UX drives higher recovery.

Strategic Partner, Not Just Software

ChurnBuster offers expert guidance. MaxLTV assigns you a dedicated retention strategist who provides quarterly roadmaps, ongoing intelligence reports, and strategic guidance tailored to your business.

All-in-One Retention Platform

With ChurnBuster, you need separate tools for dunning, cancel flows, and churn analytics. MaxLTV handles passive churn, active churn, and predictive interventions in one platform.