For Shopify Subscription Brands

Improve Retention. Reduce Churn. Maximize LTV.

Retention systems for Shopify subscription brands backed by 10+ years of industry-leading expertise.

Churn and retention graph for subscription lifecycle

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50% of Customers Churn by the 3rd order

Bar chart titled Unsubscribes by Days Subscribed: unsubscribe volume spikes in the first billing cycles then tapers

Passive Churn

Payment Failures Kill Your Profit

Involuntary churn makes up 20–40% of all subscription churn—yet most brands don't react until the revenue is already gone. Failed payments, expired cards, and broken retry logic quietly drain LTV every single day.

Active Churn

Cancellations Erase Your Growth

Cancellations are the result of unaddressed value gaps or product fatigue. Waiting until a customer hits "cancel" leaves you with a 75% failure rate. By the time you speak up, the relationship is usually over.

Powerful Software for Subscription Brands

Intervention, recovery, and reporting in one stack—built for operators who live in the numbers.

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AI Churn Prediction & Intervention

Our AI model monitors every subscriber touchpoint to detect churn before it happens. By identifying high-risk patterns in real-time, MaxLTV automatically triggers personalized saves and onsite interventions that keep your customers subscribed and your revenue growing.

Learn more: Churn Prevention

Failed Payment Recovery

Maximize failed payment recovery with AI-driven retries and personalized dunning based on the specific decline reasons and customer profile. By addressing the customer's unique situation, we turn failed payments into renewed commitments and deliver higher recovery rates without manual oversight.

Learn more: Payment Recovery

Lifecycle Optimization & User Experience

Automated tools to programmatically improve retention. We address critical drop-off points and help you build better UX to improve upsell, cross-sell, and your overall subscriber experience.

Case study: hellobonafide.com

$1.6M in Recovered Revenue Per Year for Bonafide

Recovery rate moved within the first 30 days after cutover (results vary by vertical and volume).

hellobonafide.com recovery rate over time showing improvement from mid-2025 through January 2026 after implementing MaxLTV

$1.6M

Recovered per year (specimen)

~30%+

Recovery rate (specimen)

Most subscription brands accept failed payments as a "cost of doing business." For Bonafide, it became a massive opportunity. After rolling out MaxLTV in mid-December 2025, recovery rate climbed—translating to $1.6M in additional recovered revenue per year.

“Recovery improved immediately after the switch to MaxLTV. No new hires, no campaign overload, no complicated migrations—just smarter logic and a better experience for subscribers.”

Tyler Hill — Manager, Lifecycle Marketing

“MaxLTV is a great tool for churn prevention that is highly customizable to brand's specific needs!”

Nargiza Dakmak, Director of Ecommerce

More than SaaS. Better than an Agency.

You get the MaxLTV platform and retention operators who diagnose, prioritize, and ship—with clear ownership between your team and ours. See how we structure audits, roadmaps, and ongoing optimization.

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Diagnose

Map retention across acquisition, lifecycle, payments, and saves

Prioritize

Rank initiatives by revenue impact, effort, and confidence

Implement

Stand up flows, tooling, and tests alongside your team

Optimize

Measure, iterate, and compound—voluntary and involuntary churn

Our Two-Phase Engagement Model

Model-driven detection for speed; managed services for playbooks, QA, and executive-ready reporting.

MaxLTV isn't just software; it's managed by retention experts with 10+ years of experience. We give you the tools and help you build the strategies that maximize your LTV. Designed to deliver quick wins and ongoing impact.

Phase 1: Diagnostic & Design

We deep-dive into your existing data to identify exactly where revenue is leaking and design a custom roadmap for recovery.

Phase 2: Implementation & Activation

We launch the MaxLTV software and operationalize your retention system to stack wins.

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Built for Real Subscription Challenges

Stop 'Livin' La Vida Loca' with disconnected customer journey. MaxLTV connects touchpoints to reduce churn.

AI-Powered • Highest ROI

Intelligent Payment Recovery

AI automatically detects soft vs. hard declines and coordinates retry logic & dunning to show the right message at the right time—learning from every interaction.

Event: Payment fails in your subscription platform

Action: Customer tagged with failure type (soft/hard)

Result: AI optimized recovery sequence including retry logic, email commuications, SMS and site popups.

AI-Driven Cancel Prevention

Machine learning identifies at-risk customers before they cancel, triggering perfectly-timed interventions.

Event: Churn behavior pattern recognized

Action: Tagged as "churn_risk"

Result: Personalized site popup: "Take 20% off your next order" when user returns to site.

Smarter Retry Logic

Automatically tracks failed transactions and orders, along with customer website behavior and the system places orders when they are most likley to succeeed

Event: Customer updates credit card after failed order

Action: Automatically places a new order

Result: Faster recovery and better user experience

Proactive Card Updates

Prevent failures before they happen with expiration alerts.

Event: Card expiring in 30 days

Action: Tagged "card_expiring_soon"

Result: On-site reminder: "Your card expires soon—update now to avoid interruption"

Personalized Welcome Journeys

Tailor the experience to improve adherence:

Event: New subscriber from welcome email

Action: Tagged "from_welcome_campaign"

Result: Show popup with onboarding content specific to their product

AI-Powered Features. Expert Level Support.

Cancel saves, dunning, card-update flows, and churn analytics—implemented as measurable workflows, not one-off campaigns.

Intelligent Cancel Prevention

Modernize your existing cancellation flows with tools to intervene even before your customers make it to the cancel screen.

Smarter Dunning

Retry logic and dunning emails powered by machince learning & AI for improved payment recovery.

Frictionless Credit Card Updates

Reduce friction when updating a credit card by including payment method update links directly in email communications.

Native Platform Integrations

Orchestrate communication across channels with integrations between Shopify, your subscription management software and emails platforms making it easier to take action.

Onsite Personalization

Banners and pop-ups to make it easy for subscribers to ship now, update cards, leave reviews.

Predictive Churn Analytics

Understand the drivers of churn and create targeted interventions to reduce active churn and maximize LTV.