For Shopify Subscription Brands

Improve Retention. Reduce Churn. Maximize LTV.

Retention software for Shopify subscription brands.

  • Failed Payment Recovery
  • AI Churn Prediction & Intervention
  • Lifecycle Optimization & User Experience
Shopify Partner
Line chart titled Churn Rate Over Time showing churn declining from about 9% in January to about 3.5% in April

Trusted by

  • Bonafide
  • Colorescience
  • Kaze

Free resources for subscription brands

Free download

Email Marketing Playbook

Proven email system for the entire subscription lifecycle.

Free guide

Subscription Retention Guide

Churn 101 for ecommerce leaders—how churn works and how to fix it.

Reduce Passive and Active Churn

AI Powered Tools + Expert Support

Explore Software

Failed Payment Recovery

Address your customer's entire journey for higher recovery rates.

Learn more: Payment Recovery

Predictive Churn Algorithm

Accurately predict churn before your customers try to cancel their subscription.

Learn more: Churn Prevention

Advanced Analytics

Better reporting and insights to help you understand your churn and improve your retention.

Learn more: Advanced Analytics

Order notification example
Case study: hellobonafide.com

$1.6M in Recovered Revenue Per Year for Bonafide

Recovery rate moved within the first 30 days after cutover (results vary by vertical and volume).

hellobonafide.com Recovery Rate chart showing improvement from mid-2025 through mid-2026 after implementing MaxLTV, approaching ~40%
$1.6M
Recovered per year
~40%
Recovery rate

After rolling out MaxLTV, recovery rate climbed—translating to $1.6M in additional recovered revenue per year.

“Recovery improved immediately after the switch to MaxLTV. No new hires, no campaign overload, no complicated migrations—just smarter logic and a better experience for subscribers.”

Tyler Hill — Manager, Lifecycle Marketing

“MaxLTV is a great tool for churn prevention that is highly customizable to brand's specific needs!”

Nargiza Dakmak, Director of Ecommerce

Beyond Generic Retry Logic and Dunning

Expert lead strategy and implementation tuned to your brand. MaxLTV gives you granular control and provides the expertise to implement it. No migration required.

Works alongside

  • Recharge
  • Skio
  • Stay.ai
  • Ordergroove

Shop-specific strategy vs generic built-in settings

Platform tools ship the same defaults for every merchant. MaxLTV tunes recovery and interventions to your brand.

Predict & intervene before the cancel screen

Cancel-saves act too late. MaxLTV flags risk early and reaches customers across email, SMS, phone, and on-site.

Expert level support for strategy & implementation

You get the software plus retention operators who diagnose, prioritize, and ship—not another dashboard to figure out alone.

Free Churn Audit

Built for Real Subscription Challenges

Stop 'Livin' La Vida Loca' with disconnected customer journey. MaxLTV connects touchpoints to reduce churn.

AI-Driven Cancel Prevention

Machine learning identifies at-risk customers before they cancel, triggering perfectly-timed interventions.

Event: Churn behavior pattern recognized
Action: Tagged as "churn_risk"
Result: Personalized site popup: "Take 20% off your next order" when user returns to site.

Smarter Retry Logic

Automatically tracks failed transactions and orders, along with customer website behavior and the system places orders when they are most likley to succeeed

Event: Customer updates credit card after failed order
Action: Automatically places a new order
Result: Faster recovery and better user experience

Proactive Card Updates

Prevent failures before they happen with expiration alerts.

Event: Card expiring in 30 days
Action: Tagged "card_expiring_soon"
Result: On-site reminder: "Your card expires soon—update now to avoid interruption"

Personalized Welcome Journeys

Tailor the experience to improve adherence:

Event: New subscriber from welcome email
Action: Tagged "from_welcome_campaign"
Result: Show popup with onboarding content specific to their product

Stop Losing Customers to Disconnected Experiences

Powerful Software • Expert Level Support