Bonafide more than doubled recovery, from ~24% to ~55%

The leak

Bonafide sells women's health products on subscription. Like most subscription brands, it treated failed payments as a cost of doing business: a dunning tool sent its emails, retried the card, and whatever didn't come back was written off.

On ChurnBuster, that meant recovering about 24% of failed payments. Three out of four subscribers whose card failed were lost, along with every order they would have placed after it.

What changed

• AI-powered retry timing. Retries are scheduled for when each card is most likely to clear, instead of on a fixed calendar.
• Dunning that lands somewhere. Payment-update links open a seamless card-update flow in the store, not a generic form.
• Recovery on-site, not just in the inbox. Subscribers who are already logged in see banners and account-page prompts to fix their payment method.
• No complicated migration. The switch off ChurnBuster happened in mid-December 2025 without rebuilding the subscription setup.

What 31 points is worth

Recovery rate sounds like a small operational metric. Put it in subscribers and it isn't.

Across Bonafide's subscriber base, that adds up to a $2M annual LTV impact.

Catching churn before the card fails

Recovery is the last line of defense. MaxLTV also scores subscribers for churn risk and intervenes before a payment ever fails, with personalized on-site offers like shipping the next order early with a free gift.

In their words